Last week we announced an exciting new ebook distribution agreement with Bookshop.org. This retail partnership had been in the works for quite some time, and we’re thrilled to finally share it with you.

Bookshop.org helps more than 3,400 independent bookstores across the US and UK compete in an online world. Readers can select their favorite bookstore to support from a list of local bookstores at Bookshop.org. When a reader purchases a book, their preferred store receives 100% of the profit. If no store is selected, the sale supports a shared profit pool for all partner stores. For D2D-distributed ebooks, you still earn a 60% royalty—consistent with other major D2D retail partners. 

As you know, publishing's digital transformation was a godsend to authors who finally had a practical way to self-publish and distribute ebooks to major online retailers. As indie authors found success, local indie bookstores missed out on this essential inventory—until now!

Make the Most of the Bookshop.org/D2D Partnership

1. Download Bookshop.org’s free ebook app for Android and iOS, find the book(s) you want to promote to your readers, and use the app’s nifty share feature in your newsletter, website, messaging and social media outreach. The share feature provides a screenshot of your book’s cover image and provides a direct link to your book’s purchase page

2. Provide direct hyperlinks to your book's purchase page at Bookshop.org. Simply saying "my books are now available at Bookshop.org" is not enough. Do your readers a favor by showing them exactly where they can find, and purchase, your books by using direct hyperlinks.

3. Update your website, email signature, business card and any other place where you communicate to readers where your books can be purchased. Add Bookshop.org to any universal book link (UBL) generator you may use, including our free Books2Read.com UBL tool, which allows links for ebooks and numerous print formats (you control which retailer links appear at the front of your own UBL listings, so you can place Bookshop.org at the top and further show your support for independent bookstores).

4. Sign up for Bookshop.org's affiliate program. You'll earn an industry-leading 10% whenever someone buys a book you share.

What's Next

• Distribution of mainstream erotica titles to Bookshop.org is expected by the end of the second quarter, 2026. Erotica titles aren’t excluded from the Bookshop.org / D2D partnership, but require additional safeguards so they reach appropriate audiences and can be reliably filtered for family-friendly shoppers.

• Distribution of free indie ebooks to Bookshop.org is also expected to be enabled in the second quarter. In the meantime, any free books published at Bookshop will be listed at $0.99 - which is not in violation of any "price matching" retail clauses (as the clause only matches the lowest competitor price). This is also the way we handle free ebook pricing through our library wholesale partners.

• Bookshop.org / D2D promotional collaborations are in the works! We’re putting our heads together to figure out some really cool joint merchandising promotions to help give indie ebooks more visibility.

If you haven't added your ebooks to Bookshop.org distribution yet, the next time you log into your account you’ll see a pop-up window notifying you that ebook distribution to Bookshop.org is available. You’ll have the option to add all your eligible ebooks or add them one by one. You must manually opt-in to have your ebooks distributed to Bookshop.org. If you publish print-on-demand paperbacks through D2D Print, your print books are automatically purchasable at Bookshop.org.